Explain sales and marketing

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Reference no: EM1336468

Explain Sales and Marketing

1.) Examine the relationship between the marketing and sales in a lodging operation. How can they work together to improve the bottom line of a lodging operation?

2.) Discuss the importance of segmentation, targeting, and positioning (STP) in the lodging industry. What resources are available to lodging operations to help them segment and target a market?

3.) Explain the importance of the sales process in the lodging industry. What role does prospecting play in a comprehensive sales and marketing plan? How can a lodging operation use prospecting as a sales tool? Each question needs at least 400 words in its response. There are 3 questions total.

Reference no: EM1336468

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