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Explain role of integrated marketing communications

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Reference no: EM132439134 , Length: 4

The company is Nike. Pay Attention to Content(Reveals a high level of understanding of the proposed topic and high-level strategic thinking)-Organization(Well-developed paragraphs. Sequencing enhances ideas and meaning).-Development(Ideas focus on the central theme).- Supporting Evidence(Positions are thoroughly-researched and supported by reputable academic or professional sources).-Grammar and Writing Style

  1. Choose a company that you believe has a solid marketing campaign strategy.
  2. Research the company on line and write a three to four (3 to 4) page paper (not including the cover page or reference page) addressing the questions below.
  3. Marketing Strategy and IMC Paper Paper requirements Choose a company that you believe has a solid marketing campaign strategy.
  4. Research the company on line and write a three to four (3 to 4) page paper (not including the cover page or reference page) addressing the questions below.
  5.  Requirements Who is the target audience for this campaign? Be as specific as possible.
  6. What media is the company using? Show examples. (Advertising? Publicity? Social Media? Promotion?)
  7. What is the key message in the campaign?
  8. Explain the role of Integrated Marketing Communications in the campaign. In your opinion, how is the company building its brand with this campaign?

 

Reference no: EM132439134

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