Explain research design for this research topic

Reference no: EM133483540

Topic: "The impact of digital marketing on customer behavior and purchase choices."

METHODOLOGY -

Question 1: Explain Research Design for this research topic.

Question 2: Will the study be exploratory, descriptive, or causal? If relevant, include details on the experimental design. Otherwise, talk about the survey.

Question 3: What are the strengths and weaknesses of your chosen design?

Question 4: Should the researcher follow-ups to increase the response rate? Why?

Question 5: Include details on the questionnaire design. Talk of question-wording issues attempts to ensure proper interpretation of questions, planned pretests, etc.

Reference no: EM133483540

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