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Explain Public relations campaign overview
We are creating a PR campaign overview for the introduction of a new COKE product. We need to explain the role and functions of PR and express how PR is integral to the organization's marketing mix. I need to briefly cover the strategy and control roles/functions. I only need 500 words total and need help understanding what elements I need to highlight:
To Cover:StrategyControl
Explain E-Business Websites using CarsDirect and explain how the supply chain was modified from brick and mortar by the website
Explain Privacy and Marketing and the Internet and Privacy is a bigger issue in the online world than the off-line world
My goal is to fully understand the difference of how these issues differ from B2C and B2B sites as well as its difference to brick and mortar businesses. Please provide references for additional research.
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