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1. Explain psychological pricing and give three examples of how marketers use this concept practically.
2. Explain how the typical process for reaching an acceptable price in the business-to-business market differs from the process for reaching a price for most consumer products.
Assume you are the director of marketing for a firm that manufactures candy bars. You feel the time is right for your company to increase the price of its candy, but you are concerned that increasing the price might not be profitable. You feel you sh..
Security of Online Classifieds Web Pages How are the companies in this business protecting their users from such assaults, and how can these companies improve the security of online classifieds?
What is meant by the term "Inspecting Quality into a Product"? If you can't inspect quality into a product, how do you get Quality into a product? Consider some of your recent purchases and explain why you bought "that" brand or "that" product. Does ..
In order to meet holiday demand, penny's pie shop requires a production line that is capable of producing 80 pecan pies per week, while operating only 40 hours per week. What should be the line's cycle time? How many mins per pie? What is the smalles..
What health care professions would rank in the top 5 for having the greatest employment opportunities within the next 5 years? Identify factors that will impact growth.
Define the problem. Identify the alternatives. Determine the criteria. Evaluate the alternatives.
As meetings are visible ways to demonstrate professional competence, it is best to have a reputation of being a(n) In terms of the 4 P's of effective meetings, the purpose of a meeting: Top three reasons meetings fail: Minutes of a meeting are neces..
Can someone give me some ideas of how to implement a turnaround strategy for a United Way dued to the fact that they have some ethcial problems and increase of competitve.
Discuss the strategies that you might use in addressing both goals and what would you develop, implement and measure to ensure successful accomplishment of these goals?
You are consulting on software purchases for a young translation agency, whose headquarters are in New Jersey, but who works with translators located globally. What is your process for determining the most appropriate collaboration software. And in t..
A manufacturing firm is planning to open a new factory. There are four countries under consideration: USA, Canada, Mexico, and Panama. The table below lists the fixed costs and variable costs for each site. Find the range of production that makes eac..
What determines whether a company’s strategy is “ethical?” Why should a company care where its strategy can pass the test of moral scrutiny so long as each of its strategic actions fall within the bounds of what is considered legal?
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