Explain psychographics and life-style analysis

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Question: 1. Explain psychographics and life-style analysis. Explain how they might be useful for planning marketing strategies to reach college students as opposed to average consumers.

2. A supermarket chain is planning to open a number of new stores to appeal to Hispanics in southern California. Give some examples that indicate how the four Ps might be adjusted to appeal to the Hispanic subculture.

Reference no: EM131921012

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