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Explain promotion mix to crisis management

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Reference no: EM132904860

Social media is abuzz with talks that someone was seriously injured in SuperBuy shopping mall's escalator and the fault is because of poor maintenance by the mall. However, the real reason is that the consumer fell off the escalator by accident. Propose an IBP plan to reassure shoppers of the mall's safety. Answers should cover ONLY the appropriate promotional mix and supported by strong reasons for their choice. Provide a definition and the objective. Discuss why want to use the promotion mix to this crisis management and how to deliver the message to the customer.

Reference no: EM132904860

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