Explain promotion exercise - mix and match products

Assignment Help Marketing Management

Reference no: EM1335052

Explain Promotion Exercise - Mix and Match Products and Markets

Following is a list of possible product categories and possible target markets:

- Possible target markets:

Gay men or women

Black women aged 18-30

Handgun owners

- Product categories:

Vacations

Non-lethal personal security products

Fitness / exercise products

1. Select TWO product/target market combinations from the table of product categories and associated target markets above and explain what you think would be an appropriate promotions strategy for both of them. In doing so compare and contrast the two promotions strategies explaining why you think they would be similar or different.

2. Select TWO products from the table of product categories and associated target markets above and explain what you think would be the most appropriate pricing method and why. In doing so compare and contrast the two pricing methods explaining why you think they would be similar or different.

In answering these questions make whatever assumptions you feel are relevant and explain what these are as well as indicate various methods for pricing products as well as pros and cons associated with them.

Reference no: EM1335052

Questions Cloud

Explain the importance of organization development : Explain the importance of organization development and training professionals working together to manage the change process within an organization. Also, describe how these groups benefit from gaining competencies in each other's area of expertise..

Definitions and parameters for hi-tech crime : Definitions and parameters for hi-tech crime (e.g., hi-tech crime types and the intended results).

Approach for measuring organizational effectiveness : What are the advantages and disadvantages of the resource-based approach versus the goal approach for measuring organizational effectiveness

Description of the tool or technique for decision making : Write apaper on tool and techniques decision making to dicuss description of the tool or technique as well an application example also when one would and when one would not use tools and technique.

Explain promotion exercise - mix and match products : Explain Promotion Exercise - Mix and Match Products and Markets and compare and contrast the two pricing methods explaining why you think they would be similar or different

Listing each prompt that is used in this program. : Write down a new program in pseudo-code, it should input-and calculate the average of 5 numbers entered.

Now assume the government increases spending reducing : Now assume the government increases spending, reducing the country's savings rate based upon this change. What is the effect on the government spending on the economy.

Explain valid predictor of job performance : Provide that seniority is not a particularly valid predictor of job performance, do you think it's unethical for a company to use it as a basis for promotion?

Write down a new program in pseudocode : display what the PC monitor will display when this program is executed with the following values used: 86, 55, and 100.

User Account

All Pages