Explain pricing strategy you would follow for new product

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A business-to-business marketing organisation with which you are familiar is introducing a new product (physical good or service) in your country or region.

a) Explain the pricing strategy (market penetration or skimming) you would follow for this new product and justify your reasoning.

b) Recommend appropriate strategies to confront potential price attacks from competitors, justifying those recommendations.

Reference no: EM131658026

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