Explain price strategy and channel management decisions

Assignment Help Marketing Management

Reference no: EM1337294

Explain Price Strategy and Channel Management Decisions

I need help please with part C & D only.

Marketing Plan: Phase II Paper (the idea is for an online Blockbuster Video and Blockbuster.com.)

a) Describe the pace at which your product will move through the product life cycle and the factors that will impact its movement. How will the product life cycle impact the marketing of your selected product or service?

b) Describe the attributes of your product or service in detail.

c) Identify the appropriate price strategy that should be used for the product or service and explain why you consider it appropriate

d) Analyze the impact of channel management decisions on the marketing or your selected product or service. Select appropriate distribution channels for your product or service and address costs in terms of placement, shipping, and middlemen

e) Identify the positioning and differentiation strategies for the product/service.

f) Identify the appropriate promotional strategy that should be used in the development of the strategic marketing plan

g) Develop an initial sales promotion schedule

h) Create an advertising plan

i) Identify public relations opportunities for the product/service

Reference no: EM1337294

Questions Cloud

Explaining the situational crime prevention and cpted : What is situational crime prevention and CPTED? How can it be applied to a retail setting?

Improving low response rates : What rate of response do you need in order to be able to accomplish the purpose of a survey, what will be the consequences if your response rate is lower than desired, and what actions can be taken to increase the chances of getting the required rate..

Ehy the focus of the os is all over the place : Functionally, we'll definitely find that Unix or Linux will be the best choice for a web server as it doesn't require all of the "extras" for the graphics. What problems can we have if the focus of the OS is all over the place?

Create weeklong work schedule to meet needs of employee : Create a weeklong work schedule to meet the needs of the employees, the customers, and therestaurant.

Explain price strategy and channel management decisions : Explain Price Strategy and Channel Management Decisions and Describe the pace at which your product will move through the product life cycle and the factors that will impact its movement

Describe several major antitrust cases in us : Describe several major antitrust cases in the United States. How do these laws affect (or affected) your work place or products used at your work place.

Reason for separate justice system for juvenile offenders : Why is there a juvenile justice system? What is the state's duty when juveniles offend?

Company dividend policy : Present your own company's dividend policy or research a publicly-held company's dividend policy and summarize your findings. Include whether the company has changed its policy in the last few years.

Explain "human-centered" and "user-centered" approaches : explain "human-centered" and "user-centered" approaches

User Account

All Pages