Explain polycentric and regiocentric marketing orientation

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Reference no: EM13216673

"Ethnocentric, Polycentric, Regiocentric Marketing Orientations"

Choose one (1) global company, then classify this company as having an ethnocentric, polycentric, or regiocentric marketing orientation based on the product(s) or service(s) it sells. Justify the reason(s) why you believe the company exhibits the attributes of the selected orientation. Note: Make sure the company you selected is different from the ones that your classmates selected.

Select one (1) of the companies that your classmate(s) chose in Discussion 1. Next, compare and contrast the marketing orientations and rationale of the global companies you and your classmate selected. Note: Make sure the company you selected is different from the ones that your classmates selected.

Reference no: EM13216673

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