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Explain PLANNING IS EVERYTHING
a) Relate the two concepts of IMC and Advertising Pyramid.
b) How can IMC principles move us up the pyramid?
c) Give some examples of how this could happen (real world or made up.)
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This document prepared int he MS word. The concept or thought process is used need to be relevant to the product and provide valuable information to the target audience. The way in which the message is communicated can also alter the effectiveness of the campaign, as can choosing which media should be at the forefront or the driving factor behind your strategy. It can all become a difficult balance to get right but it’s crucial that you do get it right.
The assignment in management is a two part assignment dealing 1.Theory of function of management. 2. Operations and Controlling.
Mountain Man Brewing, a family owned business where Chris Prangel, the son of the president joins. Due to increase in the preference for light beer drinkers, Chris Prangel wants to introduce light beer version in Mountain Man. An analysis into the la..
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