Explain philip morris approach

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Philip Morris includes in the U.S warnings to smokers on their products and limits their advertising to prescribed media. Domestically they follow these rules to the letter of the law but use stronger marketing methods in countries that have no such rules. In many African countries, for example, cigarettes are heavily promoted, contain higher levels of tar and nicotine than those sold in the United States, and carry few or no health warning labels. Explain Philip Morris approach!

Reference no: EM132943949

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