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Explain persona can be used to support this process

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Reference no: EM133646499

Assignment:

Digital Marketing campaign: 'Promoting a new flower shop in Bangkok'

1. Identify target segment(s) (target audience) for campaign and explain how "Persona" can be used to support this process. Describe briefly why it is important to understand consumer behavior before developing the plan.

2. Describe factors that you would consider in order to effectively select the appropriate communication channels for your campaign. According to the target group selected , identify 3 specific online channels that would use mainly for that campaign.

please explain detail explanation.

3.1) Explain the 4 phases of the digital marketing plan framework (4 campaign objectives). How these phases are related and why the plan has to be separated into 4 different sub-campaign/objectives?

3.2) Provide example(s) of digital marketing strategies that can be used in each of those phases and the KPIs that are most suitable to measure each of the channel's performances.

NOTE: Align answers in Q3 to the channels that have chosen in Q2.

4. In case have launched campaign already, and the responses in terms of engagement and conversion are not as good as expected:

4.1) how would you solve the engagement problem?

4.2) what would you do to solve the conversion problem?

NOTE: To answer Question 4, make sure that you apply important know- such as optimization, UX/UI, Heuristic evaluation, A/B testing, analytics, etc.

Reference no: EM133646499

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