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Explain Pepsi- Marketing and Distribution
Please provide me some examples of each to get a good running start.
(1) Explain the several components of the distribution strategy for Pepsi. How does it fit with the designated target market?
(2) Does the distribution of the product seem to fit the product's target as well as harmonize with other elements of the marketing mix?
You may use the following outlines to organize the assignment.
Distribution
1. Channel
a. Describe and characterize intermediaries and retail outlets and vertical relationships with them.
b. Location(s)
c. Amenities and ambience
2. Logistics - Transportation, storage, ordering and inventory policies
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