Explain oshikandela yogurt

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Reference no: EM1334976

Explain Oshikandela Yogurt

Question 1

1.1 Explain the factors that represent the forces governing the nature and intensity of competition within any industry of your choice.

Question 2

2.1 Describe the product life cycle of a fast moving consumer good (FMCG)- Oshikandela Yogurt Manufactured by Namibian Dairies.

Question 3

3.1 You are a marketing manager of a car manufacturing company.Develop the marketing mix strategy (4p's) for the Mercedes car dealer .Choose anyone of the Mercedes product lines/cars and describe in detail what you will do with the marketing mix components: Product,Price,Promotion and Distribution.

Approach the assignment on a practical basis and justify all your answers.The assignment must have an introduction and conclusion.Include references if you will do cite/quote text books or information from websites.

Question 4

Besides the competition on the basis of : cost, focus and differentiation.What are the innovative ways of competing within a market?

Reference no: EM1334976

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