Explain organic food and tea- overview of distribution

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Reference no: EM1335024

Explain Organic Food and Tea- Overview of distribution channels

W3 Research.

An overview of distribution channels:

Channel Levels: Direct versus Indirect Distribution

Channel Organizations: Conventional, Vertical, Horizontal and Multichannel Marketing Systems

Analyze your target market's needs. Explain what you know about your target market and what they want from a channel of distribution.

Determine which channel members you will use and explain why (Indirect: retailer, wholesaler, dealer, manufacturer's rep, etc. Direct: catalog, telephone, sales force, etc.)

Discuss how many channel members you will use and explain why (intensive distribution, exclusive distribution or selective distribution)

Recommend a channel organization and explain why (conventional, vertical, horizontal or multichannel marketing system)
Your report MUST include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper.

Reference no: EM1335024

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