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Assignment:
Oreo's product adaptation strategy for Chinese markets included two fundamental variations of the original Oreo cookie. Elaborate what these two variations are. Explain how these variations opened the door for further extension of the Oreo product line.
Although adaptation to cultural tastes was key to Oreo's success in China, identify and briefly explain how Oreo maintained a consistent global brand image.
Explain Oreo's promotion adaptation strategy in terms of potential barriers, and how they were successfully addressed.
Define the Green Marketing.Research and find a current article that includes important Green Marketing terms analyzes key terms related toGreen Marketing
Select an organisation and brand to feature, refer to Interbrand's list of top 100 global brands - Choose a brand that is more focused on business-to-consumer products.
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Discuss the demographics and psychographics of your target market. Discuss the possible needs and goals of your potential consumers
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Research how value is created in products and services. Focus on how added value can be reflected in the pricing
For which activities that are part of college life could you use agent-based modeling to simulate what happens? Describe three such scenarios.
Discuss which one of the energizing or leveraging attributes is being used, whether or not it is effective and why this is so
What is unique about your product portfolio? How will you tell the consumer about your products and unique value proposition? How will you stay connected to your target market's needs and wants?
Future sales come from present customers and prospects often found through customer referrals. How do you feel customer referrals have changed.
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