Explain oreo maintained a consistent global brand image

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Assignment:

Oreo's product adaptation strategy for Chinese markets included two fundamental variations of the original Oreo cookie. Elaborate what these two variations are. Explain how these variations opened the door for further extension of the Oreo product line.

Although adaptation to cultural tastes was key to Oreo's success in China, identify and briefly explain how Oreo maintained a consistent global brand image.

Explain Oreo's promotion adaptation strategy in terms of potential barriers, and how they were successfully addressed.

Reference no: EM133297205

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