Explain operational crm versus analytical crm

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1. Explain operational CRM versus analytical CRM. Under what conditions would a decision maker use either application?

2. What are some of the functional areas that benefit from CRM systems? What features of CRM systems match best with those functional areas?

3. The barriers to critical thinking (what interferes with our ability to think criitically).

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Explain operational crm versus analytical crm : Explain operational CRM versus analytical CRM. Under what conditions would a decision maker use either application?

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