Explain operational crm versus analytical crm

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Assignment

Question 1

Choose one method by which enterprise systems add value to business. Name the specific business processes and the functional areas affected. Explain your responses.

Question 2

Explain operational CRM versus analytical CRM. Under what conditions would a decision maker use either application?

Question 3

Describe how technology has allowed for the development of enhanced features in e-commerce. Please provide an example.

Reference no: EM131448060

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