Explain operating a business in europe

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Reference no: EM13710938

Explain Operating a Business in Europe: An Analysis

Read the following article and write an analysis focusing on the question below:

-Raman, A.P., Thompson, P.M., Aaker, J.L., Manwani, H., Gift, S., & Kotabe, M. (2003). The global brand face-off. Harvard Business Review, 81(6). (AN 9943706).

Problem- For one of the regions discussed in the article, what care must be taken to ensure that there is nothing offensive in "naming" or "packaging" for the cultures and languages of the region?

I need help to explore the cost of doing business in Europe. The student should be able to critically analyze how to successfully run a global business while considering the country's culture and government.

Reference no: EM13710938

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