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Situation:
You are an experienced project manager working at a large sport ware manufacturer. The CEO of your company was interviewed by a local business journal, and things did not go as planned. Although the interview went well, the host noted that the CEO was wearing off-brand Velcro shoes, and shared this on social media. The post went viral. Under public scrutiny, the CEO tasks you to create a new corporate policy, making sure all company employees are wearing your company brand, and that employee shoes look presentable at all times.
Questions
1. Given the situation above, using Kotter's model for change, what steps would you recommend for implementing this change? For each step, provide detail to justify your answer.
2. List 2 challenges you see in implementing this new policy. For each challenge, explain one proactive way of reducing resistance.
3. List 2 creative ideas for how you could implement this change in a positive way.
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