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Pick an animal. Any animal. a) Now think of 5 products that could use that animal in their ad campaigns and.... b) Explain one of those campaigns in greater detail. c) Finally, tell me two animals that would be AWFUL in the campaign you just described THE MEDIA PRODUCTION PROCESS a) Explain the function and importance of the "storyboard" in the TV Ad production process. b) Draw up a (6 scene minimum) storyboard for the animal/product ad that you described
"Corporate intelligence is not corporate espionage because 95 percent of the information a company needs to make strategic decisions is available and accessible to the public."
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Discuss the difference of qualitative and quantitative research.
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