Explain one competitive advantage that the company

Assignment Help Marketing Management

Reference no: EM133343705

Case: Select a business that would like to develop new products and services in order to attain a competitive advantage in the global market. For example, a natural foods company may need to begin offering an online ordering system to remain competitive. If you discover a market exists for a new natural food product that is desired in other countries but not readily available there, this might be a good product to recommend adding, but you should first determine whether it is feasible.
Select a business from one of the industries listed below:
• agriculture
• banking
• hospitality
• healthcare
• retail
• transportation
• technology
Develop a proposal for your chosen business's global strategic marketing plan in which you do the following:

1. Identify two new products and/or services that the company can sell or offer to a global market.
a. Discuss three different methods you used to determine that there is both a need as well as an existing global market for these products and/or services.
b. Explain one competitive advantage that the company will gain by offering these new products and/or services to a global market.
c. Discuss two inherent risks associated with launching the new products and/or services to a global market and how to minimize these risks.

Reference no: EM133343705

Questions Cloud

Discuss the areas that make the companys strategy : Discuss the areas that make the companys strategy powerful and identify some areas for improvement for that company to make their distribution strategy more

Why do some dark tourists engage in unethical behaviour : Why do some dark tourists engage in unethical behaviour at Chernobyl, when they would not at other sites such as Dachau? What are the ethical implications

How was the compassion demonstrated : How was the compassion demonstrated? How does your thinking about compassion expand to include yourself and colleagues?

What conditions would you sever a networking relationship : Under what conditions would you sever a networking relationship? Explain your answer. How would you handle any possible ramifications of this action?

Explain one competitive advantage that the company : Identify two new products and/or services that the company can sell or offer to a global market and Discuss three different methods you used to determine

What is value of work breakdown structure : What is the value of a work breakdown structure? What is the importance of monitoring critical success factors?

What are major inferences that you can make : Based on your analytic framework, what are four major inferences that you can make about your evaluation, decision, OR problem

How has covid affected the issues you selected : Highlight risk management issues you would confront in a retail organization. Explain your answer and How has Covid affected the issues you selected

Human right to decide on contraception : Every person has the human right to decide on contraception, and make decisions about childbirth, parenting, their body.

User Account

All Pages