Explain need for promoting business social responsibility

Assignment Help Marketing Management
Reference no: EM132534614 , Length: 2

Case Analysis

The Ford Pinto example is a well-known case that is often discussed in the context of business ethics. To summarize, Ford's design of the Pinto's fuel tank was defective, causing fires if the Pinto was involved in even minor rear-end collisions. Ford came to learn of the defect, but the company failed to correct it; Ford then predicted, based on a cost-benefit analysis, that it would cost more to repair the defect ($11 per vehicle, or $137 million total) than it would to pay for damages resulting from burn deaths, burn injuries, and burned vehicles ($47.5 million). Consider the Ford Pinto case in light of the who-how (WH) framework for business ethics.

Question 1: Would Ford's decision to forego repairing the defective design comply with these ethical guidelines? If so, why? If not, then what actions should Ford have taken to satisfy them? Explain your reasoning. Explain the need for promoting business social responsibility.

Reference no: EM132534614

Questions Cloud

What management skills does the manager have : How would you characterize your current or past supervisor's approach to management? For example, which particular management tasks
Examine how factors influence the promotional strategies : With the Company chosen describe which of these bases for segmenting markets is used, and describe how the selected segmenting options are achieved.
Different stages of the software engineering process : Different stages of the Software Engineering Process using a simulated industry case study - The above list of documents is not necessarily in any order
Describe the organization environment : Describe the organization's environment, and evaluate its preparedness to go global, if not already, and it's strategy for staying global if it is.
Explain need for promoting business social responsibility : What actions should Ford have taken to satisfy them? Explain your reasoning. Explain the need for promoting business social responsibility.
Organization cloud computing implementation : Describe the organization's Cloud Computing implementation and the benefits they realized from the implementation.
Compute steves recognized gain on sale : Jeff gave his "wandering" nephew, Steve, ten acres of undeveloped land. Compute Steve's recognized gain on sale
What are the steps of the consumer decision-making process : What are the steps of the consumer decision-making process? How did the values and norms within your culture influence your purchase?
Compute the annual depreciation to be charged : In 1993, Concord Company completed the construction of a building at a cost of $2,100,000. Compute the annual depreciation to be charged

Reviews

Write a Review

Marketing Management Questions & Answers

  Leadership challenge - juggling cultures

What extent have you seen evidence of this and what would you suggest organizations do to support women in the workplace and specifically in leadership roles and Research leadership diversity in the Library and identify two corporate programs that..

  Is systems selling used extensively in country or region

How does the market structure and demand faced by business marketers differ from that faced by consumer marketers?

  What does the future look like for small retailers

What does the future look like for small retailers in America when large discount stores such as the megaretailer Wal-Mart enters a town

  What would you expect to be the same

What would you expect to be the same and what would you expect to be different between two companies that apply one or the other approach?

  Marketing strategies for pricing

How can marketing managers leverage a sales organization to achieve pull through of marketing strategies for pricing, product

  Prepare the swot analysis of the organization and offering

Describe the organization's background, industry, and product or service. Describe, in detail, the product or service. Prepare the SWOT analysis of the organization and offering. Explain a competitive analysis of the organization and offering

  Analyze the effects of enforcing a price ceiling on copies

analyze the effects of enforcing a price ceiling on copies where the state or government determines that the copy center is charging too much per copy.

  Describe where will the poster be displayed

The assignment is to create a 12 x 16 one-sheet promoting the Feb 13th divestment event. Where will the poster be displayed

  Create an idea for a new app

Your company makes apps for the smartphone/tablet market. Create an idea for a new app, and discuss how this new app would be introduced to your market. Choose an app for one of these markets: 1-business; 2-health; 3-education; 4-sports; or 5-shop..

  Describe what is meant by customer relationship management

The first four steps in the marketing process involve building customer relationships. The final step involves capturing value in return. Describe what is meant by customer relationship management? What are the different relationship levels compani..

  Appropriate additional professional sources of information

Find and read appropriate additional professional sources of information on marketing research methods (5-6 sources)

  Develop a storyboard for a 30 second television

The purpose of this assignment is to develop a storyboard for a 30 second television commercial promoting your product.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd