Explain multinational corporations expanding into japan

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Reference no: EM13710928

Give the answer of following question using Multinational Corporations Expanding into Japan

Problem- How might MNCs structure their market entry strategies to penetrate and expand in the Japanese market?

Read the following article and write an analysis focusing on the question above-

•Czinkota, M.R., & Kotabe, M. (1999). Bypassing barriers to marketing in Japan. Marketing Management, 8(4). (AN 2795277).

I need help to explain how MNCs structure their market entry strategies to penetrate and expand in the Japanese market based on the case study by Czinkota and Kotabe (1999).

Reference no: EM13710928

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