Explain media mix for non profit special activities

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Reference no: EM1335130

Explain Media Mix for Non Profit Special Activities

For the nonprofit organization: "My Own Book".

Research the media mix it uses to promote its special activities.

What role do these promotions serve?
Describe the direct and media marketing programs and the specific media that are used.
Are the programs integrated? If yes, describe how.
If not, describe what could be done to improve and integrate them.

Reference no: EM1335130

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