Explain media mix- egg mc muffin

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Reference no: EM1336831

Explain Media Mix- Egg Mc Muffin

You decide to use past experience with for-profit organizations at this point. Review the media mix used by an organization you are familiar with for a recent campaign. What benchmarking techniques were used to monitor the campaign's success?

Describe the techniques(s) and what changes (if any) were made during the campaign.

Reference no: EM1336831

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