Explain media content and media distribution companies

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Reference no: EM131786253

In Strategy Capsule , Steve Rosenbush argues that integration between media content and media distribution companies (and, specifically, between Disney and Comcast) is strategically advantageous.

John Kay suggests that there is little need for common ownerships between distribution channels and the content they carry. Explain the arguments of each.

Who do you agree with? As more content is being viewed via the internet and on mobile devices, how does this affect the arguments?

Reference no: EM131786253

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