Explain marketing topic using electronic database search

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Reference no: EM1393237

Choose the marketing topic of choice (like: Global Marketing, Services, Pricing). Start your research by using electronic database search.

Discover scholarly/peer-reviewed journal article on article less than five calendar years old on topic addressed in this course that is of interest to you, student.

Develop the article review of 750-1,000 words which explains the following:

1.What is the thesis (main idea) of the article?
2.Why is the authors writing about topic?
3.What facts are presented?
4.How does it associate to other readings (especially text) on topic?
5.Critique the article.
6.Write down the conclusions and recommendations?

Create this assignment according to APA guidelines found in APA Style Guide, located in Student Success Center. An abstract is not required.

Reference no: EM1393237

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