Explain marketing terminology

Assignment Help Marketing Management

Reference no: EM1337116

Explain Marketing Terminology

1. Calling on their middlemen and their customers, these sales people work for producers and are known as _______.

2. Using flyers and refrigerator magnets is a push strategy (True or False). ______

3. Forecasting, customer analysis, company analysis and competitive analysis are key elements of a _____.

4. This price strategy known as _____maximizes profits in the market introduction stage for innovation.

5. Spying on competitors to obtain trade secrets may be legal depending on the situation.
(True or False) ____

6. Market segmentation would not be followed under this type of market. _____

7. Secondary research is done in a group setting and primary research consists of one-on-one interviews. (True or False) _____

8. A receiver improperly decoding a message from a source may be the result of _______.

9. This type of advertising tried to develop primary demand for a product category rather than demand for a specific brand is know as________ .

10. Marketing managers in a monopolistic competitive situation sometimes try to differentiate very similar products by relying on other elements of the marketing mix (True or False). ____

11. The steps in the market research process include solving the problem, analyzing the situation, defining the problem, getting problem specific data, and ___________.

12. Similar promotion methods cannot be used to handle different parts of a marketing campaign while maintaining a consistent and complete message (True or False). _____

13. Developing a new product or service includes idea evaluation, development, idea generation, screening and ____.

14. All consumers are the same and the market is fragmented is an assumption of mass marketing strategy (True or False) . ____

15. A budgeting method for determining promotion expenditures is known as ______.

MATCHING LIST FOR Questions abive(if not a True or False answer)
Apply the following BEST letter answers below, to the questions above.

A Research classification
B Noise
C Media selection
D Encoding
E Percentage of past sales
F Commercialization
G Marketing plan
H Similarity marketing
I Marketing Mix
J Missionary sales
K Skimming
L Pioneering
M Market erosion
N Technical sales
O Flexible
P Interpreting the data
Q Marketing/promo mix
R Pull strategy
S Reminder
T Idea spinning
U Idea attributes
V Channel of distribution
W Homogeneous
X Comparative
Y Comparative advertising
Z. Market equalization

Reference no: EM1337116

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