Explain marketing techniques by traditional businesses

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Many non-profit organization such as universities, churches, government agencies, and charities are using marketing techniques very similar to the ones used by traditional businesses. Do you approve of this, and are there any issues related to this practice that you would like to raise? Please use the APA format and cite all references.

I am utilizing: Marketing Management 14E, Kotler and Keller.

Reference no: EM1350921

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