User Account

All Pages

Explain marketing plan of software companies

Assignment Help Marketing Management
Reference no: EM1335104 , Length: 2100 Words

Explain Marketing Plan of Software Companies

Imagine you work for a company that produces software, and the Research and Development department has developed a way of getting information from consumers about their buying habits and producing an 'unmet needs list' that accurately anticipates future purchases. The information, however, comes from the customers' use of credit cards and bank cards, raising some privacy concerns. Nonetheless, with only a few months of data, this new software can predict with some 95% accuracy what product a consumer will likely buy (or need to buy) in the next 30 days. Senior management is cautiously optimistic about the product and has asked you to develop a marketing plan.

Create a comprehensive marketing plan that identifies your market, establishes a price point, chooses a distribution channel, proposes a communication (advertising) venue, and identifies who will be the buyer of the product.

Table of Contents should include:
ABSTRACT
OBJECTIVES
LITERATUE REVIEW AND RESEARCH METHODS

MARKETING OBJECTIVES
- Short Term Objectives
- Long Term Objectives

MARKETING STRATEGY
- Marketing Segmentation
- Targeting Strategy
- Target the Market
- Product Life Cycle
- Marketing Strategy

MARKETING ELEMENTS
- Marketing Mix
- Product
- Pricing
- Distribution
- Advertising and Promotion

Verified Expert

Reference no: EM1335104

Questions Cloud

Explain marketing mix with special reference to volkswagen : Explain Marketing Mix with Special Reference to Volkswagen and describe how each one of the four elements of the marketing mix affects the development of the organization's marketing strategy and tactics
What information does a selection decision-maker need : What information does a selection decision-maker need to collect in making staffing decisions and What are the ways in which this information can be collected?
Make a paper describing what office automation : make a paper describing what office automation and group collaboration software is used in your organization. Include an analysis of the advantages and disadvantages of each software used.
Ethical issues involved in conducting hrd evaluation : Why might some managers resist using a realistic job preview (RJP)? What evidence could you offer to convince such manager to use one and show the ethical issues involved in conducting HRD evaluation.
Explain marketing plan of software companies : Explain Marketing Plan of Software Companies and Create a comprehensive marketing plan that identifies your market
Give process that occurs between a client and web server : define the process that occurs between a client and Web server by describing the functionality of the OSI reference model. Diagram the interaction between the client and the server and illustrate the data flow.
Illustrate what are some polices the us government : Illustrate what are some polices the U.S. government could take to increase U.S. economic growth.
Organizational analysis : Organizational Analysis, Training & Evaluation - Is there a best model or framework to use to evaluate training? Explain.
Federal law enforcement agency : The federal law enforcement agency is preparing for a court appearance. They need assistance in how to explain the forensic process and techniques used to uncover and prove criminal activity.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd