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Explain Marketing Plan for a New Product
Create a new product or service for an existing organization. This product or service will be the basis for your marketing plan. (Existing organization is Amazon.com and new product or service is a brick and mortar store for Amazon).
Include-
- A SWOTT (strengths, weaknesses, opportunities, threats, and trends) analysis on the new product or service.
- The marketing research approach you would use to develop the marketing strategy and tactics for this new product or service.
This discuses the scalability of an e-Business IT infrastructure, internet-based technologies to automate the supply chain, strategic opportunities for e-Commerce enabled supply chains.
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