Explain marketing management

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Reference no: EM1336636

Explain Marketing management

Citing a specific example, how does your organization use primary and secondary market research to develop its marketing strategy. Has the Internet impacted the way your company conducts market research. Why or Why not?

What resources does your company use to conduct competitive intelligence and how often is it done? How is this information used to improve strategic decision making? Has this information helped your company maintain a competitive advantage in the marketplace? Why or Why not?

Define your company's primary target consumer/business buyer and identify at least three factors that influence their purchasing decision. How do these factors influence your company's marketing strategy? USE STARBUCKS AND MCDONALDS.

Reference no: EM1336636

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