Explain marketing information system

Assignment Help Marketing Management

Reference no: EM133558153

Assignment:

Briefly explain Marketing Information System. Pick any major retail company of your choice, such as Target, Kohls or others that you have visited recently. Research about the company's practice of managing customers' data. Answer the following questions: What kind of information from consumers does the company seem to store? Discuss several ways the company is using the stored data for marketing purposes. Is there enough transparency from the company on how it is using customers' data, such as privacy policies? Explain your answer.

Reference no: EM133558153

Questions Cloud

Perform the calculations utilizing : Perform the calculations utilizing either Microsoft Excel or a financial calculator. Additionally, algebraic formulas may also be employed. Kindly refrain

Generate annual sales of $195,000 and cash-costs of $117,500 : The tax rate is 21 percent and the required rate of return is 15 percent. What is the project's net present value

What are the strengths and weaknesses of the leadership : Research two sources not cited in the course PowerPoint and other materials to define leadership. What are the strengths and weaknesses of the leadership

Could consumer demand for sustainability be enough : Could consumer demand for sustainability be enough of a driving force to encourage smaller organizations to overcome limited resource aspects?

Explain marketing information system : Briefly explain Marketing Information System. Pick any major retail company of your choice, such as Target, Kohls or others that you have visited recently.

Qualitative data that you encounter in your professional : Discuss the differences between quantitative and qualitative data, as well as the advantages and disadvantages of each.

What are the steps of the strategic planning cycle : What are the steps of the strategic planning cycle and provide condensed description of the value of each step to a professional organization.

Will be $67 million and that investment expenditures : will be $67 million and that investment expenditures will be $29 million. Thereafter, operating cash flows and investment expenditures are forecast to grow

How can transformational leadership contribute : How can transformational leadership contribute to the effectiveness of a leader and improve the culture in early childhood programs?

User Account

All Pages