Explain marketing information system

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Assignment:

Briefly explain Marketing Information System. Pick any major retail company of your choice, such as Target, Kohls or others that you have visited recently. Research about the company's practice of managing customers' data. Answer the following questions: What kind of information from consumers does the company seem to store? Discuss several ways the company is using the stored data for marketing purposes. Is there enough transparency from the company on how it is using customers' data, such as privacy policies? Explain your answer.

 

 

Reference no: EM133558153

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