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Assume you are the Director of Marketing for Google's Android phone. Competition with Apple's I-Phone is affected by Apple's own retail outlets and franchises. Would you recommend a comparable strategy for Google?
The Situation: Google's Android is available to any and all cell phone carriers. Apple's iPhone is available only through AT&T.
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2. Explain how the channels of distribution integrate with the firm's marketing strategy.
3. Evaluate an organization's channels of distribution in terms of competitive advantage and an organization's marketing strategy.
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