Explain marketing channel chairs for every occurrence

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Reference no: EM13105784

In designing its marketing channel Chairs for Every Occurrence has moved from a make-and-sell view of its business which focused on productive inputs as well as factory capacity as a starting point for marketing planning, to a sense-and-respond view which begins in its place with the needs of target customers. With this new view Chairs for Every Occasion is developing its

Reference no: EM13105784

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