Explain marketing and what should be the promotional mix

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Reference no: EM1336138

Explain Marketing

What should be the promotional mix AND the advertising mix for Anheiser Busch?

The Situation

NEW YORK (AdAge) -- Anheuser-Busch has, in recent years, walked away from a $20 million deal to be Nascar's official beer because it said the money was better spent online; surrendered exclusive beer-sponsor rights with many major sports properties; and sold itself to one of the corporate world's most notorious cost-cutters. Many observers concluded that the brewer's days of shelling out huge sums to lock opponents out of key sports deals were coming to a close. Those observers, it turns out, were wrong.

Reference no: EM1336138

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