Explain marketing

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Reference no: EM1324964

Explain Marketing

A store specializing in collectible china and plates has decided to move into e-business. However, the store is unsure about how to get the word out about its new site and has hired your team to assist it.

Write a mini-marketing plan that addresses the launch of the site and the maintenance campaign.

Discuss the plan to decide what steps need to be taken.

Advertising: Describe the launch and maintenance of the proposed advertising campaign.

Promotions: Describe any promotions that you think should be run (such as sales, discounts, or bonuses) to existing customers who refer new customers.

Add references and cite A and PA style.

Reference no: EM1324964

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