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Explain market segmentation variables

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Explain market segmentation variables and use a company as an example for that type of segmentation.

Explain what variables were used by your mentor company (chosen during your Week 2 Global Marketing Plan Part 1) for segmenting the market and discuss your rationale for each.

Analyze your mentor company's targeting and positioning strategy in the region you chose.

To support your answer, go to your company's Twitter (Links to an external site.) account and find and post a copy or provide the link to at least two tweets in your initial post that reflect your company's targeting and positioning strategies.

Reference no: EM133053555

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