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Explain market segmentation variables

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Explain market segmentation variables and use a company as an example for that type of segmentation.

  • Explain what variables were used by your mentor company (chosen during your Week 2 Global Marketing Plan Part 1) for segmenting the market and discuss your rationale for each.
  • Analyze your mentor company's targeting and positioning strategy in the region you chose.
    • To support your answer, go to your company's Twitter (Links to an external site.) account and find and post a copy or provide the link to at least two tweets in your initial post that reflect your company's targeting and positioning strategies.

Reference no: EM133048195

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