Explain market research methods

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Reference no: EM133198615 , Length: 8 pages.

Problem: Marketing Research Paper

• Task I: You need to write: - market activities (strategy, market research, product development, communications and events) P.S market research includes market segmentation and marketing mix. So, perform market segmentation for a company and apply marketing mix to the company.

• Task II: Explain market research methods (secondary and primary research - explain in detail what each of those includes) - explain market analysis (Pestle and SWOT analysis and do a short Pestle and SWOT analysis of the company you were writing about in Task 1)

Reference no: EM133198615

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