Explain market research and information

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Reference no: EM1351046

MARKET RESEARCH AND INFORMATION Consider market research conducted in the soft-drink industry.

a) What would be the value of identifying and using secondary data?

b) What would be the best method to gather primary data regarding taste preference?

c) How could the "halo effect" bias a pre-test for a soft-drink ad?

Reference no: EM1351046

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