Explain market and customer-led approach

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ISO itself does not regulate or legislate and is completely voluntary. Although voluntary, ISO standards may become a market requirement in some industries and this has led to a perception that ISO 9001 is a requirement for doing business. As a small business owner looking to achieve globalization, does the perception of better business opportunities promote the need to achieve ISO 9001 certification? Based on your current readings, is the need for ISO 9001 certification an organizational management approach or a market and customer-led approach? Explain your answers.

Reference no: EM132914978

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