User Account

All Pages

Explain key factor in any other area affecting your industry

Assignment Help Marketing Management
Reference no: EM131499538

Module Assignment- External Environmental Scan

In order to develop effective strategies, it is critical to understand the marketplace environment. In this assignment, you will explore the relationship between marketplace positioning based on environmental factors.

Throughout this course, you will work on a strategy audit for a selected organization. In Module, you selected an organization for your course project activities and completed a market position analysis for your organization.

In this module, you will conduct a comprehensive external environmental scan of your business unit, including a five forces analysis, to identify the relevant trends that pose opportunities or threats to your business. These will serve as inputs for a final strengths, weaknesses, opportunities, and threats (SWOT) analysis.

There are many elements that can go into an environmental scan, and your analysis will depend on the nature of your business unit, product portfolio, target market, and other factors related to the scope of your business.

Your environmental scan should include some or all of the following elements:

• Economic factors and trends
• Political factors and trends
• Regulatory and legal factors and trends
• Societal factors and trends
• Technological factors and trends
• Geographic factors and trends
• Porter's five forces that consists of the following aspects:
• Threat of new competition
• Threat of substitute products or services
• Bargaining power of customers (buyers)
• Bargaining power of suppliers
• Intensity of competitive/industry rivalry

Although your analysis will be tailored to your specific business, be sure to cover the following:

• A thorough five forces analysis of your industry
• The key factors and trends in any other areas affecting your industry
• A preliminary classification of the external factors and trends as either opportunities or threats which will be the inputs for the final SWOT analysis

Write a 3-page report in Word format. Apply APA standards to citation of sources.

Reference no: EM131499538

Questions Cloud

Advise danny if cost had incurred allowable for deduction : Required - Advise Danny if the cost that he had incurred are allowable for deduction. You must cite the relevant case law and legislation
Profit-maximizing firm operates : Suppose a competitive, profit-maximizing firm operates at a point where its short-run average 1cost curve is upward sloping.
How apps can generate profits for the entities that develop : Please discuss your favorite apps and explain how apps can generate profits for the entities that develop, sell and use them.
Which is a better measure of a firms financial health : What are the basic Internet concepts you need to understand in order to best use Internet marketing? Can you explain them?
Explain key factor in any other area affecting your industry : Your environmental scan should include some or all of the following elements: Explain the key factors and trends in any other areas affecting your industry.
State governments impose regulations upon businesses : State governments impose regulations upon businesses and industries within their boundaries and local governments have regulations that affect businesses.
Describe each of the five ws for your media planning : Describe each of the five W's for your media planning.Describe the three most important rules of media buying and why they apply to your client.
Select three advertisements from three different countries : Select three advertisements from three different countries using traditional advertising venues and Internet advertising venues.
How do you think business can learn from the mistakes : Business Analytics and Informed Business- How do you think business can learn from the mistakes of others or business decision mistakes such as the dot-com era?

Reviews

Write a Review

Marketing Management Questions & Answers

  Advantages and disadvantages of the product or service

Do a comparison analysis identifying the advantages and disadvantages of the product or service and the varying companies competing for your business

  How does information overload affect the consumers ability

How they are formed and give an example of this process in a marketing context. Further, describe the factors that can influence whether attitudes are more likely to predict behaviour.

  The hospitality and tourism industries

Identify and describe the segments of the hospitality and tourism industries

  Explain elements of an entrepreneurial culture

Explain Elements of an entrepreneurial culture and rewards and so forth for an organization to be continually thinking about entrepreneurial companies

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  What can up-and-coming social networks learn from facebook

If you were a marketing executive with a multi-million dollar budget, how would you approach social media? Which Web sites, and what sorts of campaigns would you focus on (if any)? Would you buy paid advertising on Facebook? Explain your reasoning..

  Write proposal for contracting one of unilevers product line

Visit the company's product category pages on its "Brands" Web page to see the number of existing products and new products planned. Write a proposal for contracting one of Unilever's product lines.

  Analyse the marketing outcomes and changes in marketing

BSBMKG603B Manage the marketing process Assessment Tasks. Analyse the marketing outcomes, changes in marketing and calculated marketing metrics

  Discuss the top three successful healthcare marketing tools

Discuss top three successful healthcare marketing tools. In your opinion, what makes them successful? Discuss top three least successful healthcare marketing tools. In your opinion, what makes them unsuccessful?

  Compare and contrast manufacturer brands

What are the three major degrees of brand loyalty?- Compare and contrast manufacturer brands, private distributor brands, and generic brands.

  Goals for a social media marketing plan

When setting goals for a social media marketing plan, it is important to, What is one disadvantage of free social media monitoring tools

  Find some creative actions the industry can pursue

Based on the SWOT analysis and strategy evaluation, what are some creative actions the industry can pursue to include innovation as a component of their strategy

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd