Explain key components for this part of the marketing plan

Assignment Help Marketing Management

Reference no: EM133656424 , Length: word count:900

Instruction:

Step 1: Download the template, and save it.

Step 2: Follow the instructions carefully as you complete the template. Be sure to utilize the resources provided and incorporate the required number of additional resources using Strayer Writing Standards (SWS).

Use at least two quality sources to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least once within your assignment. For help with research, writing, and citation, access the library or review the library guide.

Step 3: Review the assignment rubric to ensure you have met all requirements and submit the completed template using the assignment link in your course. Note: Create and submit the audio portion of the assignment in addition to the assignment template. Instructions are provided in both PDF and video format in the Required Resources section below.

This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the Library SWS page for all support. Check with your professor for any additional instructions.

Marketing Plan

Overview
In this assignment, you will continue to build a marketing plan for your hypothetical company. In this part, you will focus on the company's branding strategy, primary target markets, and positioning statement. Note: You may make all necessary assumptions needed for the completion of this assignment.

Template Instructions
• Complete all five sections of this assignment template. Detailed assignment instructions are provided in each section.
• Type all answers directly on this template. Read the instructions for each section and answer all the questions using your own words and complete sentences. Note the required number of paragraphs for each response. Do not simplycopy and paste direct quotes from any source. Be sure to cite your sources if you paraphrase or summarize other authors' ideas.
• Ensure your responses reflect your knowledge from the course readings and other resources. Provide a detailed rationale for your responses supported by evidence from resources.
• Review the assignment rubric to ensure you have completed all sections correctly before submitting the template on your Canvas assignment page.
• Produce writing that is clear and well organized and applies appropriate SWS style. Your writing should contain accurate grammar, mechanics, and spelling.?
• Use at least two quality sourcesto support your writing. Choose sources that are credible, relevant (within the last 5 years), and appropriate. Cite each source listed on your source page at least one time within your assignment. For help with research, writing, and citation, access the library or review the Library Guide.
• Save the file as: Lastname_Firstname_MKT500_WK7_Assignment and submit it through the assignment link in your course. Note: create the audio portion of the assignment by following the instructions PDF provided in theResources section below.

SECTION 1:

INTRODUCTION
Instructions: Your answer in this section should be 1-2 paragraphs.

1. Explain the key components for this part of the marketing plan, including a re-introduction of the company, and how the feedback received on Part A of your marketing plan will be used to improve this Part (B).

SECTION 2:
BRANDING STRATEGY
Instructions: Your response in this section should be 2-3 paragraphs. Use complete sentences.
2. Develop a branding strategy for your product or service that includes the brand name, logo, slogan, and at least one brand extension. For each item, be sure to include a detailed rationale for your choice. (Note: you can include photos or other visuals for your logo by pasting them below the text entry field.)

SECTION 3:
PRIMARY TARGET MARKET: AUDIO PODCAST
Instructions:Your response in this section will includeatarget market analysis (3-4 paragraphs) and a link to a 60-90 second audio podcastwith the corresponding written script. Your audio podcast will be recorded directly on your Canvas assignment page and linked in this template. Refer to the Instructions PDF linked in the assignment Resources section of the Week 7 Assignment page in the course.

3a. Analyze your primary target market (audience) for your product or service. In your analysis, be sure to include:
• The demographic profile (age, gender, ethnicity, etc.), psychographic, behavioral, and geographic profiles. (Note: refer to the Week 4 discussion and the exercise on buyer persona)
• The relevance of the branding materials.
(Note:Target market and segmentation choices are perfect topics for scholarly references to substantiate your position. Search in the library for peer-reviewed journals).

3b.This week you learned about companies who use audio (and podcasts specifically) to deliver their message to their target audience. In this part of your assignment, you will create a "mini" podcast episode to promote your product or service to your target market.
• Create a script and record a 60-90 second podcast (audio file) that promotes your product or service. The goal is to use the podcast to reach your primary market (audience) described in 3a.
• Refer to theInstructionsHow to Record Video or Audio Using My Media [PDF]to help you record your audio podcast.Don't worry! You can record the audio more than once before you submit it.
Paste a link to your audio file:(Note: After you paste the link, hit the space bar to make the link clickable)

Enter your written script, with SWS citations, in the field below.

SECTION 4:

POSITIONING STATEMENT
Instructions: Your response in this section should be 3-5paragraphs. Refer to your textbook and the perceptual map maker link in the required resources for the assignment.

4. Create a positioning statement based on a perceptual map that shows the company's position against its competitors. Include the following required components in your response:
• Describe what is unique about your hypothetical company.
• Describe your competitors and how they are different from your company.
• Create a perceptual map that shows your company's position against its competitors. You may use Microsoft Word, PowerPoint, or other equivalent software to create your perceptual map. (see Figure 1 example below) Copy and paste your perceptual map into the answer field below to include it with the rest of your response.

• Create a positioning statement, based on your perceptual map, that includes a brief description of your target audience, the one company that is your closest competitor, and why your hypothetical brand is better than the closest competitor.

SECTION 5:
SOURCE LIST
Instructions:Use the space below to complete your source list. Be sure to utilize the Strayer Writing Standards. Refer to your assignment instructions above to ensure you have the required number of sources.

Reference no: EM133656424

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