Explain it''s popcorn time

Assignment Help Marketing Management

Reference no: EM1337085

Explain It's Popcorn Time

Here's the scenario:

You have been hired as the marketing manager for It's Popcorn Time! (IPT), a purveyor of flavored popcorns and other gourmet treats. Growth has been rapid, and the owners feel it's time to expand their markets and seek new opportunities.
IPT currently sells the following products:

Flavored popcorn - in addition to common flavors such as butter, cheese, and caramel, they have patented a process for getting both thicker (chocolate) and finer (confectioners sugar) coatings to stick to the popcorn without damaging it Snack sized pretzels, also coated with sweet and savory flavors Cookies - IPT has subcontracted with a local bakery to produce a variety of cookies
IPT is based in Havertown, Pennsylvania and has several storefronts in and around Philadelphia. They sell the products at the storefront locations and take phone orders for delivery in the area. They also sell their products in bulk to local gift basket producers and caterers.

New Product Rollout

IPT is considering signing a contract with an Amish food manufacturer to supply typical "Pennsylvania Dutch" treats such as shoofly pie, horehound candy, and various jams and jellies. (Note: There is a substantial Amish community in nearby Lancaster, Pennsylvania, who are commonly referred to as Pennsylvania Dutch). IPT still considers itself a local, Philadelphia company and feels that the addition of Pennsylvania Dutch products will garner more local customers.

On the other hand, IPT's owner, Kiana Peterson, has been thinking of expanding the retail business to the regional level. She would like to test-market first in the tri-state area (Pennsylvania, New Jersey, Delaware) and possibly expand north and south into New York and DC Metro.

Please ignore the attachment. I just need some direction on how to start the tasks.

Reference no: EM1337085

Questions Cloud

Bill of rights for residents : Would you pleas evaluate the Resident Bill of Rights from the standpoint of the resident, the facility and the staff.

What could be done to minimize such effects : What are some of the limitations or dangers you see in the use of AI technologies such as expert systems, virtual reality, and intelligent agents? What can be done to minimize such effects.

Preparing a business case for a project : What is involved in preparing a business case for a project?

Illustrate what recommendations do you have for speedy : Illustrate what recommendations do you have for Speedy to offset the impact of their increasing costs. What recommendations do you have for Speedy to increase their total revenues.

Explain it''s popcorn time : Explain It's Popcorn Time and the owners feel it's time to expand their markets and seek new opportunities

Predictable performance cycles : I'm trying to understand if there are any predictable performance cycles. If so what are the periods that business hit high and lows?

Explain how would you explain the differences among : Explain how would you explain the differences among these market structures. Identify which market structure your organization competes in and why you think so.

Explaining the better legal system : Is there an attainable, a better legal system than we now have? Explain.

Challenges in activation of the project : Discuss what the challenges in the activation of the project were, and how these challenges were resolved or will be resolved.

User Account

All Pages