Reference no: EM1335151
Explain IP4 Chocolate Bar
Definition of marketing (U1 DB)
Introduction of your product/service (U1 DB)
Situation Analysis - marketing environment forces impacting your product/service (U1 IP)
Marketing Strategy - target market(s) and positioning (U2 DB & U2 IP)
Product/Service overview and strategies to consider (U3 DB)
Pricing Strategy (U4 DB)
Distribution Channels (U3 IP)
You will now add the Abstract, Introduction, Conclusion, and the Integrated Marketing Communications Mix, including:
Overview of integrated marketing communications
Promotion Mix Strategy - explain if you will use a push or pull strategy or both and why
Message Strategy - decide what general message will be communicated to your target market across all promotional tools
Promotion Mix - choose at least three (3) promotional tools (advertising, sales promotion, personal selling, public relations or direct marketing). For each include:
-Why this promotional tool was chosen.
-Which forms of the promotional tool you will use and why (for example, in advertising you can use TV, radio, magazine, etc. and in direct marketing you can use direct mail, telemarketing, catalogs, etc.).
-Discussion of how your message strategy will be implemented using this promotional tool and the execution style.
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Explain how does the timing of lay-off and hiring decisions
: Explain how does the timing of lay-off and hiring decisions made by firms explain the misleading characteristic of this indicator.
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Explain the information-gathering techniques
: Explain the information-gathering techniques and design methods you would propose to use for the project and find the key factors that will help ensure the information required for the project is gathered successfully
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Make a class for services offered by a hair-styling salon
: make a class for services offered by a hair-styling salon. Data fields include a String to hold the service description (for example, "Cut", Shampoo", or "Manicure"), a double to hold the price, and an integer to hold the average number of minutes..
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Discounted profitability index of the project
: Using Excel or pencil and paper, what is the discounted profitability index of the project?
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Explain ip4 chocolate bar
: Explain IP4 Chocolate Bar and Overview of integrated marketing communications
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Evaluate the strengths and weaknesses of practice
: Provide a brief summary of the five best practices, find an organization using each best practice, and evaluate the strengths and weaknesses of each best practice.
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Task of combating international crime
: How does Interpol accomplishes its task of combating international crime and catch transient fugitives?
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Explain the solution to target marketing
: Explain The solution to Target Marketing and The stories need to have a marketing focus but the topics are broad and can reflect your own taste
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Perspective of the job applicant
: Why is it important for the organization to view all components of staffing (recruiting, selection, employment) from the perspective of the job applicant?
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