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Explain Intellectual Property Rights and Patent and Trademarks and Copyrights
Part A: What is intellectual property? Why is it called "intellectual" property? Why is intellectual property such an important issue for entrepreneurial firms?
Part B: Identify and briefly describe the three types of patents.
Part C: What is a trademark? Why are trademarks important?
Part D: What is a copyright? What is protected by a copyright?
Explain Variable costing and other costing methods and how the application of the concept differs from the other concepts
Explain Toys R Us Pricing Strategy and Describe the PRICING STRATEGIES and TACTICS of Toys R Us using the proper marketing terminology
Explain Porter's five forces competitive framework - Online Retail Industry and Chief Executive Officer Mike Duke has recently focused his company's considerable firepower
Explain how effective is e-operations in enabling the overall goals and strategies of an organization
Explain Information marketing and Product versus Service versus Information marketing
Explain Marketing and Do the 4Ps of marketing apply in a world where it is increasing difficult to grab the attention of the consumer
Explain PR function in e-business and how does the PR function in an e-business organization differ from a brick-and-mortar organization
Explain Element of the promotional mix and How could this element be increased to enable a more effective promotional mix
Explain IBM in Depth and Identification of the key management issues your chosen organization faces
Explain E-Business Asists- Describe the various marketing tools used on Citibank and European Central Bank
Explain What type of technological infrastructure would you consider in developing an international marketing strategy
Explain the Brick and Mortar environment of Travel Industry before Web Sites
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